SDH/LT 02707 - Introduction to marketing theory and practice

Describe the key concepts upon which the practice of marketing is based. Recognise these concepts in the marketplace and in everyday life. Discuss the role and influence of marketing in the organisational environment. Discuss how key marketing concepts can be used in analysing a range of marketing problems. Để tìm hiểu thêm, bạn đọc vui lòng liên hệ với Thư viện: Tổ Nghiệp vụ P. 213 nhà C6. Email: thuvien@vimaru.edu.vn.

Từ khóa: Marketing, Lý thuyết marketing, Tiếp thị

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